I’m still pinching myself that this actually happened. But last month I went to LA. For a weekend. To get my hair done. Ok, not *just* to get my hair done, but that was the big focus of the trip and what a trip it was. It was such an incredible few days. One, to go to somewhere as amazing as LA (anyone who knows me, knows that to get to to go somewhere in America connected to my blog basically makes me more excited than a very very excited person. I love the states and will grab any chance I get to visit with both hands) So when a little email landed in my inbox saying ‘Congratulations from Joico’, it took me a moment to realise that this actually meant that I was being invited to join an amazing trip to the City of Angels for a long weekend of fun and fabulous hair.
I joined a group of all sorts of fabulous bloggers and instagrammers from across Europe and we jetted over, landing in LA in the mid afternoon on the Friday before the weekend of fun ahead. We were staying at the amazing Petit Ermitage in West Hollywood – a very bohemian, Boutique hotel in the middle of one of the coolest neighbourhoods in LA. Made even cooler by the fact it was LA Pride the weekend we were there so the buzzing area was on top form with all the nearby bars and restaurants decked out in rainbows and filled with people celebrating.
The trip itself was filled with a whole lot of surprises – joiful surprises – as Joico like to call them. So we knew the basic schedule, but a lot of the details were left until we were arriving. Which I loved! The first suprise of the trip really blew me away – it was a cabana pool party at Hotel Roosevelt – a hotel I was looking at and really keen to stay in when Ollie and I visit LA later in the Summer. The pool at the Hotel Roosevelt was painted with blue swooshes (technical term) by David Hockney who is my favourite artist. It has the feeling of a very ‘Hollywood’ experience and that it was. I loved hanging out by the pool, getting my hair styled by Paul Norton, eating nachos, and my aura read (how very LA…). Having my aura read was actually really interesting, I very much sit on the fence with these things. Between loving anything that gives a bit of an ‘external perspective’ to your personality and life, but also thinking it’s a bit ‘woo woo’ to be true. It was a fascinating process and the mother-son team who did the reading overall (son takes a photo that ‘captures’ the light readings of the aura, mother then reads this and explains) were both lovely. Apparently I am on the brink of a big change, which is exciting!
As well as fabulous pool parties, we also had dinner at SO many amazing places in LA. According to Denis De Souza (Celebrity Hair Colourist and Joico Ambassador) they’re all some of the hottest places to get a reservation and I can vouch for them all being amazing for food, cocktails and atmosphere. Food wise my favourite was TAO – absolutely insane asian food (the cocktails were seriously impressive too). Cecconi’s was amazing for Venetian-style Italian food, another one for great people watching too. Then on our last night we ate at the new Beauty & Essex in Hollywood. It has a gorgeous fairly-light lit terrace area outside the bar and the same sort of pawn-shop-back-door entrance as the New York original. The food here is great for a big group as you can get it sharing style – we definitely didn’t go hungry (or thirsty) that night with plenty of cocktails and food plates that just kept on coming! SO good. We also had a first night dinner on the rooftop of Petit Ermitage which was beautiful (I had a squid linguini) I wish I had been a tad less jet lagged as that night feels like such a blur (and no, it wasn’t the wine).
Part of the LA fun was a free day for us to explore the city at leisure – I decided to just take a relaxed approach and go for a walk around the neighbourhood in the morning. Wandering down from the Hotel to Melrose Avenue and taking a walk along. Of course stopping at the famous Paul Smith wall that was specially painted into an amazing rainbow to mark Pride (one side was still the pink it’s mostly known for). I kept walking along, finding stores like Reformation (lovely stuff, but not blown away by it), smaller boutiques and then I stumbled across Melrose Trading Post – I really wanted to take a proper look inside but had made the mistake of leaving my cash in the hotel and only brought my credit card so couldn’t get cash out! FAIL. But if you’re in LA on a Sunday it looks like a great spot to explore with live music, food and shopping stands ranging from vintage clothes, to plants and furniture (and I’m sure more that I couldn’t see from the outside!).
In the afternoon a few of us in the group met back at the hotel and got a cab down to Santa Monica where we walked along the pier and then went to sit on the beach for a while. There was something about sitting on the beach, next to a minty coloured Lifeguard hut, watching the sun over the pier and fairground rides. It was pretty special. It’s times when I get to experience moments like that, that I still can’t believe where my blog has taken me over the years.
The big part of the weekend in LA was to experience a Joico Blonde Life Make-Over with Denis De Souza and his team at Mare Salon in West Hollywood plus a little photoshoot to show off the new Blonde-Life look. I’m going to do a seperate post all about the make-over and the shoot so keep your eyes peeled for that soon.
For more information on Joico & the Blonde Life range: www.joicoeurope.com/
I was a guest of Joico on the LA Trip.