A little warning ahead of you getting stuck into this post, it’s probably a VERY dull one. BUT, before I let that totally put you off reading – I’m hoping it will be a useful one for my fellow bloggers who are reading. It’s a few bits of End of Year Blogger Admin that I find really helpful to do at this time of year. There’s something about that break between Christmas and New Year that I find really gives me time to do those ‘I’ve been meaning to…’ tasks that I never have time for the rest of the year. A few you might want to tick off your list…
✔︎Reset your passwords – Something I try and do every few months, but kicking off the year with this THRILLING task of re-setting all your passwords. I know, not exciting – but you know what else isn’t exciting? Being hacked… SOOO worth doing those little things like changing your passwords regularly to do what you can to avoid that nightmare.
✔︎Refresh your social images – Profile image from 2014? Yep… maybe worth a little refresh to make sure your profile photo and header images are nice and up to date and looking good. Maybe even go so far as delete any images from the past you might not love. Now personally I don’t do this as I like how I can look back and see how things have changed over the years I’ve been blogging. BUT I can see how this would be something that might appeal to others.
✔︎Brush up on latest regulations and guidelines – I know, massive eye roll, right? But being totally serious for a moment. It’s so important to be aware of these things for risk of being caught out. I’ve seen a few brands and bloggers fall on the bad side of this from ASA rulings to community backlash. It’s really important you are aware of the right things to do when it comes to disclosure, running social competitions and tax/finance side of things. There’s a wealth of information out there and if you’re not sure where to start just leave me a comment and can share some more info. Or if you’re really interested can cover these things off in a few blog posts in January.
✔︎Speedy social audit – Check on each of your channels. How are they looking? How have they done in 2016 and what targets do you have for 2017? Don’t just look at pure numbers – always use % growth as a measure as well as target figures as much easier to compare year on year that way. I tend to set myself little targets of both % and overall targets I want to hit and check on them every quarter to see how I’m doing and what I can change. It’s also a chance to review if you’re still using the ‘right’ channels for you. For me, I’ve pretty much decided Snapchat isn’t for me. It’s fun and all, but I can do what I want to over on Instagram stories. So Snapchat is still there but not a focus at all for me. I don’t do much with my blog facebook in all honesty, but might look to change this next year.
✔︎On-site admin – As a blogger, it’s probably surprising how little time you actually spend looking at your own homepage properly. Might just be me, but I tend to glance at it when grabbing the link for a post or reading comments. But generally I spend most time on the back-end of my wordpress. So it’s worth taking a little time to look over the site. Any obvious glitches you might not have spotted? Links that are broken? Features you want to add or remove? Or even feel like 2017 might have a full redesign on the cards? Whatever it is that catches your eye – take half an hour to scour your own site. Even ask your followers if they don’t mind taking a look and feeding back any improvements they want to see. Then you can either have a tinker and sort them out yourself or get in touch with a techy person who might be able to fix and problems with you in the New Year.
For me, I want to adjust the images on my site so they’re a bit bigger but still work across all devices so that’s something I’ll be having a play with over the break. Of course if you’re a reader and have any feedback on stuff you want me to tweak feel free to comment and I’ll take it on board!
✔︎Think of what you want to see in your feed – Not just having a little sort out of your own channels. This lull time between Christmas and New Year is a great chance to have a little clear out of whoever it is you follow too. From brands to celebs to people you know or even fellow bloggers. Someone you followed back in 2009 might just not be the sort of thing you want to be seeing pop up in your feed in the year ahead and you know what? It’s totally OK to unfollow anyone who maybe just isn’t the type of content that interests you any more. I know there’s a lot of politics over following/unfollowing but I just think of it as if the account in question just doesn’t give you those positive vibes or fit whatever you’re interested in now then cut back and unfollow. You can always follow again should that change! But your social feeds will be a more positive place and a bit more streamlined because of it!
✔︎Set goals and plans for the year ahead – This the more fun bit (if you’re geeky like me that is…) it’s good to look back at the past year to influence this. Don’t just pluck numbers out of your head that you want to hit – you’re setting yourself up for failure. Look at more than just followers, look at engagement and brands you want to work with. At the end of the day, whatever success looks like to you will be what guides your targets. Mine are more than just numbers, numbers have never been my goal. So the targets I have for 2017 are about channels, my focus for 2017 and volume of content more than volume of followers. If you’re ever a bit stuck on how to work out what you want your goals to be then it can really help to ask a blogger you trust to sense check. If I can ever help with things like that I’m always happy to try to if you want to ask me anything!
I hope those points are a few little helpers for End of Year Blogger Admin if you’re looking to have a productive few days before we kick off 2017 with full force. I’m really excited about New Year, there’s something so refreshing about that New Start so I want to start it all right. I have a pretty exciting January lined up already so want to make sure everything is set up and ready to go! 2016 has been a pretty intense year for bloggers and I suspect 2017 isn’t exactly going to be a laid back/take it easy one by any means! So here’s to absolutely smashing whatever your own personal goals are for the year ahead!